PURPOSE AND AUDIENCE
My projects purpose is here outlined in my problem statement:
​From my experience in party culture, I know that a lack of relatable drinking games exists. With this issue in mind, I could make a game that is applicable to all personalities and environments. I could go about this by designing a game that has a range of questions and activities more realistic and appealing to a younger market. This project will help me move towards strong brand establishment and the engagement of a wide audience, securing the success of my product.
MOODBOARD
Here was where I attempted to capture the audience of my project by presenting an environment in which I would focus.
AUDIENCE
The audience for my task is specific yet relatable to most individuals aged 18-28. In order to fulfil the defining stage of the project, a starter pack was made in order to present an explicit understanding of my target market.